In this highly competitive and commercial world, consumers are faced with common occurrences of "give and take". Prioritizing between price, quality, and so many other factors to determine the end product they receive.
This is the case in practically all industries. This could be the resolution on your new 70" Flatscreen is a bit off because you paid a few hundred dollars rather than the thousands expected for a higher brand. You got the big TV you wanted and it came at a cheaper price but there just isn't that same quality.
Consumers have their key values and obviously they need to prioritize what is most important to them. However, if a business is able to tick as many relevant boxes as possible and reduce the sacrifice a consumer makes then they can go so much closer to being the obvious choice for potential customers.