Growth is the priority on the minds of most businesses, from the smallest start-up to the largest of corporations. Of course, there is nothing wrong with being content with your current position, but growth should still be on your mind especially when there are many minor tweaks that can do so much.
Based on various circumstances you may be in; we’ve outlined some ways that you can find growth below.
Do you have room to take on more projects? - Small or Large Businesses
The obvious solution is marketing, and that is true. However, you may see marketing as a pretty vague term. It’s much more than putting ads out into the world, so before you go spending any cash on ads, here’s a few suggestions to help get your business out in front of the world.
Modern Website – Your website is the online equivalent to your shopfront, only it is visible to far more of the world. While it can be costly to get right, it’s the most important aspect of digital marketing. It provides so much natural activity and interest and is the anchor to which you should focus any and all advertising. You may already have a website but we would encourage taking a look through to see if you’re really providing maximum value.
Social Media Pages – Build them and they will come. Facebook and Instagram are currently the core pages and we’d recommend having both. It’s free, and regular posts from your business and even some positive reviews and comments from existing clients will help get you in front of a new world.
Google My Business - Your Google My Business listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button — all at no cost to you. Your free GMB profile also gives customers an inside look at your business through reviews, ratings, and providing insight into your busiest times. Create yours now.
Are you running at full capacity? - Small Businesses
When you’re a smaller business or a one-man-show it can be pretty easy to fill your calendar if you have enough demand. There’s only so many hours in the day and so many hands-on deck. Naturally, minds turn towards hiring additional staff or upgrading to larger machinery but each come with a large price tag (especially if you look at a CNC machine).
This is the exact circumstance in which goCabinets has been helping so many cabinet makers and builders take on more projects for easier growth. The simple online platform connects you with a local, independent manufacturer capable of cutting your custom projects. Allow yourself to accept more projects and provide more cabinetry without having to increase any of your own time cutting.
Are you running at full capacity? - Large Businesses
Even with a large team in a large factory, running large machinery, you can find yourself working at your max and unable to take on additional projects. That’s not a terrible situation at all to be in but there are still opportunities for growth aside from major upgrades in assets.
The key is to identify areas for increased efficiency to reduce wasted time and provide room to take on more work. While we’ve identified how the goCabinets system can allow you to connect with another manufacturer, this same framework can be used to streamline how you receive orders from your clients. The online portal is able to be manipulated to reflect your product offering so that your clients can easily order and send their jobs direct to you for cutting. Reduce time spent manually quoting jobs and entering products into your system for cutting. You’ll be able to divert most of your attention to actually cutting projects, and more of them.
Small or large, there is plenty of room for growth. We hope we’ve helped identify some quick and painless ways to build your online identity for new clients, as well as solutions that we offer to help you provide for as many of your existing clients.
Cabinets by Computer is the team behind goCabinets and we pride ourselves on the extensive range of solutions we offer for small to large cabinet makers and tradesmen. If you want to explore opportunities for growth in your business, get in touch with our team today for a friendly discussion.